The Grand Tour has begun
Once every ten years there is a very special constellation for all those interested in art: three of the major exhibitions of contemporary art and one of the leading art fairs in the world are all held in the same summer.
The dialogue between the four institutions produced a number of ideas for communicating this special summer of art and, above all, the Grand Tour 2007 initiative.
The Grand Tour 2007 initiative aims to inspire visitors to attend the three exhibitions that are held every two, five and ten years in Venice, Kassel and Münster, as well as the annual art fair in Basel.
The shared online platform www.grandtour2007.com – an allusion to the tradition of the classical European educational tours undertaken in the 18th and 19th centuries, with a preference for destinations in Italy – provides basic information and services for all visitors, for the art tourist as much as for the art professional. The service is to make planning an individual route through the summer of art 2007 a more simple process.
www.grandtour2007.com integrates various web portals, and provides art tourists with invaluable support in the organisation of their trip and in booking flights, hotels or shuttle services.
The four partners have also communicated the idea of the Grand Tour 2007 outside Europe: in Asia, in Africa, in Latin and North America and in the Near East, in order to win an international audience from all over the world for this art tour through Europe – an opportunity that only arises once every ten years.
The tour has begun – welcome to Venice, Basel, Kassel and Münster!
The Grand Tour 2007 initiative aims to inspire visitors to attend the three exhibitions that are held every two, five and ten years in Venice, Kassel and Münster, as well as the annual art fair in Basel.
The shared online platform www.grandtour2007.com – an allusion to the tradition of the classical European educational tours undertaken in the 18th and 19th centuries, with a preference for destinations in Italy – provides basic information and services for all visitors, for the art tourist as much as for the art professional. The service is to make planning an individual route through the summer of art 2007 a more simple process.
www.grandtour2007.com integrates various web portals, and provides art tourists with invaluable support in the organisation of their trip and in booking flights, hotels or shuttle services.
The four partners have also communicated the idea of the Grand Tour 2007 outside Europe: in Asia, in Africa, in Latin and North America and in the Near East, in order to win an international audience from all over the world for this art tour through Europe – an opportunity that only arises once every ten years.
The tour has begun – welcome to Venice, Basel, Kassel and Münster!
